Now, it’s time to take a break, catch up on CPE (that would be me) and start thinking of running the business instead of it running you. So many firms seem to keep chasing new clients while all but ignoring those reliable souls who come in year after year. Why not take a little time and keep in touch with them as well?
Take a look at your top clients (see this post for tips) and set up a schedule in your calendar for check in phone calls or even in person visits during the upcoming months. Don’t approach this with the intention to sell them something –just keep in touch. It’s amazing what comes up when you take the time to talk.
Some clients really don’t need or want more than a once a year check in. Remember them by sending a personal email or letter thanking them for their business and reminding them you’re available whenever they need you. A little gratitude goes a long way.
Client appreciation and retention is a low cost, low risk way to strengthen your practice. Done properly, it can increase revenue from additional services as well as referrals. Now is a perfect time to start.
Do you have plans or procedures in place to keep clients? Please share your experiences!