Most professionals have their preferred method of reaching clients and use that with great success in some cases and not so much in others. Let’s have a look and see if we can improve.
There are three categories of contacts:
Written- This includes the obvious like written letters and emails as well as new technologies like texts, Twitter and Linked In.
Verbal- For most of us, the telephone is the standard in this category but it could also include things like interactive chat, tele-meetings and webinars.
In Person- Here’s the old standby of meeting in the same place at the same time. Technology has yet to upgrade this with the possible exception of the virtual meeting.
Sometimes, the nature of the reason for contact dictates the method. For example, formally communicating important points is best in a letter and a sales presentation most likely requires a face to face meeting.
But, what about a quick question to clarify a point on the current project – is that an email, a text or a phone call? The answer is whatever method the client prefers. That’s right, what they want, not what we’re comfortable with.
Lots of people use the telephone and don’t think twice about picking it up to make a call and answer it with no hesitation. There are people who hate talking on the phone and see calls as interruptions. Some clients view a drop in visit as a great chance to talk and others see it as rude and thoughtless. The trick is finding out what your clients want.
The way to do that is to just ask. Most people are happy to tell you what they want and will be thrilled that you asked. Make a note in the file with the contact information and follow their preferences whenever you can.
Try it and see if your clients are happier and prospective clients are more receptive.
For the record, I’m an email kind of person and don’t like talking on the phone. Leave a comment with your preferences and experiences-let’s compare.